50 Management Ideas You Really Need to Know

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The essential management guide.

50 Management Ideas You Really Need to Know demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.

SKU 9781847240095
Author Edward Russell-Walling
Publisher Quercus Publishing
Number Of Pages 208
Publication Country United Kingdom
Condition New